As the formal business plan comes together, I'm getting ready to put all of my hopes and dreams on the line and launch an online campaign to raise a chunk of start up capital for the store. If the campaign is unsuccessful, it would be a pretty major set back, because its going to be very difficult to get interest from banks and/or investors without at least SOME of my own skin in the game – and I currently have no skin. I'm skinless. On the flip side, though, if this little asking strangers for money adventure is successful, it could be absolutely life changing. It would seriously increase my chances of getting the loan and making the store a reality, and it would give me a little breathing room in the meantime to be able to clear up old debts and work on my credit rating so when I do apply to a bank they don't just laugh in my face.
It's not going to be easy though, in order to raise any substantial amount of money, its going to take a groundswell of support that stretches well beyond the realm of just my friends and family. I need this campaign to go viral! I do have a super cute video of myself sitting in front of my vanity mirror explaining the goal and mission of the store, and in the process, displaying several of my favorite creations. I put a lot of work into the video and am excited to at the very least, share that accomplishment with everyone.
Another important planning task I've been working on (although possibly not as important at this stage as the financial projections or the fund raising campaign) is sourcing out furnishings and décor for the store. It helps keep me motivated to dream about what the space will look like, and spend a few minutes a day browsing for pricing on things like crystal chandeliers, mannequins, dress racks, etc. It also helps me build a solid estimate of the amount I will need to borrow for start-up.
So after comparing the price of your average run of the mill folding chair to a stackable Chiavari chair, I was a little shocked to learn that its going to cost almost the same either way I go. Why the heck do folding chairs cost $20 a piece anyway? So, I decided if its going to cost $6,000 for chairs no matter what, I'm getting the dang crystal clear resin Chiavari chairs. They are fabulous.
For now at least, I'm able to fight the guilt back, and soldier on. I mean doesn't everyone deserve to go after their dreams? I think so. And I also think that nothing in this green Earth is going to stop me from getting the crystal Chiavari chairs. Now they are kind of like, more than chairs. They are becoming these shining little beacons of hope for the future. Anyway, be watching for my facebook and twitter announcements of the start of the funding campaign. I'll need everyone's help sharing it and forwarding it and re-tweeting it to get it in front of the eyes of people with big bucks to invest in a beautiful, passionately led fledgling Seattle business. And also, let me know if anyone sees 300 crystal clear Chiavari chairs at a garage sale.